I am a creative at heart trained in the discipline of business communications.
My passion is telling stories about the human experience. Whether it’s a personal account of an individual or the demonstrated impact of a company through its products, services and corporate responsibility, I thrive on listening and creating content that reflects the power of people and businesses in our lives.
How does this apply to public relations?
» I dig deep to gain clear perspective about my clients and their objectives.
» I tailor strategies, plans, content and opportunities specific to unique client circumstances and needs.
» I execute with passion and determination to ensure that the client value proposition is declared and the end result rises up to meet––and in the best cases, EXCEED––expectations.
I encourage you to explore my profile to learn more about my expertise in global internal communications, media relations, social media and audio-visual production, including live broadcast.
ExpertISE
Writing & Editing
Skilled wordsmith with demonstrated experience writing articles, website content, email communications, educational curricula, PowerPoint presentations and social media posts in Associated Press Style.
A/V Production
Well-versed in collaborating with creative teams to take corporate messaging from idea to script to production. Competent with basic film production and video editing software, including Final Cut Pro, Premiere and iMovie. Proficient photographer familiar with Adobe PhotoShop basics. Adept at navigating live broadcast production compounds for sports and entertainment industry events.
Media Relations
Expert in identifying newsworthy stories, developing 360-degree pitches to secure journalist interest and media coverage and executing media-driven events. Deep understanding of journalistic needs to tell stories visually using photo, videos and facts with the ability to deliver content aligned with business objectives.
Social Media
Savvy social content creator qualified to manage, moderate and measure Facebook, Twitter and Instagram accounts.
Priscilla DeCapua 