Experience

2010-2020

Public Relations Specialist, Goodyear Blimp

Drove brand reach through aerial broadcast events, media relations, customer recognition and community programming with the Goodyear Blimp based in Los Angeles.

Media Relations: wrote pitches, press releases, talking points and FAQs; trained airship pilots and crew members to be company spokespersons; achieved national media reach and local publicity for Goodyear Blimp retirements, new airship christenings and cross-country tours

Community Engagement: collaborated with colleagues and external organizations to host public ground tour events at the blimp base; organized volunteer activities for Goodyear’s Week of Volunteering and Toys for Tots campaigns; wrote blimp-focused, early education STEM curricula

Customer Events: planned and hosted customer recognition blimp events with sales team; executed multiple customer-focused, cross-country Goodyear Blimp tours

Measurement & Reporting: tracked broadcast and online media coverage via Critical Mention; documented and delivered to finance manager monthly reports for PR, customer, charity, TV and out-of-home activities; discovered the Ayzenberg Earned Media Value Index and worked with retained social media agency to implement the measurement standards for monthly reports

Editor, Online Communications, Goodyear

Communications channel manager overseeing the global communications internship program.

Global Collaboration: cultivated relationships with communicators across regional and functional business units to source global content for corporate distribution and disseminate corporate content to the business at large

Digital Infrastructure: collaborated with IT department and vendor to launch a network of 90 digital information boards at the new Goodyear headquarters campus and establish the company’s first internal video sharing platform

Production: leveraged Creative Services and IT support to spearhead the internal telecast of Goodyear’s new HQ ribbon-cutting ceremony via live broadcast across the campus TV system

Editorial Management: maintained the intranet news editorial calendar; drared articles, created and selected accompanying visuals; assigned communications tasks to two-person intern team

Content Management: published content via content management system (CMS)

Mass Email: distributed company-wide emails and executive leadership messages

Committee Involvement: participated on a cross-functional committee for the annual United Way (UW) campaign by developing and executing strategic communications plans to engage associates in events and donation opportunities, helping Goodyear to maintain status as top corporate contributor to the UW of Summit County; wrote executive chairperson launch videos and email communications

Internal Communications Specialist, Goodyear

Corporate communications channel manager and strategic business partner responsible for global news and video sharing portals. 

Internal Social Media: explored enterprise social channels with Communications, IT and HR colleagues; influenced decision to implement Yammer by organizing the Connected Enterprise Summit to educate and create conversation among Goodyear’s global business leaders about the business case for social media in the workplace

Editorial Leadership: maintained editorial calendar for intranet news; established global internal communications submission and publishing process for news site, campus-wide digital message boards and video sharing channels; balanced business priorities to ensure internal digital channels displayed the right messages at the right time

Change Management: bolstered training and adoption efforts for global transition to Office 365 online workplace by leading development of a multilingual website to educate associates about new tools and inform business teams of rollout schedules, training resources and support contacts; scripted and produced promotional video for project; facilitated and verified translation process with agency, web developers and regional communicators in EMEA, Latin America, Asia Pacific and North America

IT Partnership: collaborated with IT to maximize capabilities of the intranet content management system (CMS) and digital message boards installed at the headquarters facility

Strategic Communications: developed internal communications plans for corporate functions, including Travel & Expense, Business Continuity and Employee Resource Groups

Team Management: oversaw the global communications internship program; recruited, hired, trained and mentored interns to perform communications and graphic design duties; assessed customer communications project requests and delegated assignments as appropriate